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Nico Rosberg on the Booming Business of F1 | All-In Live from Miami
@ All-In Podcast
05/30/25
Takeaways
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Nico Rosberg
05/30/25
@ All-In Podcast
Driving in Formula 1 used to be extremely dangerous, with fatalities occurring every year, but advancements in safety have made it incredibly safe today.
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Nico Rosberg
05/30/25
@ All-In Podcast
When I started racing, the odds of surviving a season were about 90%, with only 18 out of 20 drivers typically finishing the season.
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Nico Rosberg
05/30/25
@ All-In Podcast
The death rate in Formula 1 has drastically improved from one death every 100,000 miles to one death every 67 million miles due to safety innovations like carbon fiber chassis and the halo device.
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Nico Rosberg
05/30/25
@ All-In Podcast
I began go-karting at six years old and started racing competitively at ten. Nowadays, many drivers start racing as young as eight.
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Nico Rosberg
05/30/25
@ All-In Podcast
The Netflix series 'Drive to Survive' has significantly increased the popularity of Formula 1, doubling the fan base in the U.S. from 20 million to 50 million in just a few years.
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Nico Rosberg
05/30/25
@ All-In Podcast
The success of 'Drive to Survive' lies in its ability to showcase the personal stories and rivalries of drivers, making it more than just a sports documentary.
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Nico Rosberg
05/30/25
@ All-In Podcast
F1 teams' valuations have skyrocketed from around $150 million a decade ago to between $5 to $6 billion today, largely due to budget caps and increased popularity.
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Nico Rosberg
05/30/25
@ All-In Podcast
As a driver, you develop a fierce rivalry with your teammate, which can turn into a psychological battle, especially when both are competing for race wins.
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Nico Rosberg
05/30/25
@ All-In Podcast
I decided to retire right after winning the championship because it felt like the right moment for me, especially with a young daughter at home. I wanted to exit at the top, not on the way down.
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Nico Rosberg
05/30/25
@ All-In Podcast
The return on investment for car companies in Formula 1 is significant, with Mercedes seeing a calculated annual return of $2 billion for their brand, and the teams making $200 to $300 million in profit each year.
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Nico Rosberg
05/30/25
@ All-In Podcast
There's still a lot of growth potential in Formula 1, especially in America, as the sport hasn't fully tapped into licensing and more races yet.
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Nico Rosberg
05/30/25
@ All-In Podcast
Young people's attention spans are shrinking, which correlates with declining viewership in sports like baseball, while sports like basketball are adapting by focusing on clips rather than full games.
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Nico Rosberg
05/30/25
@ All-In Podcast
Formula 1 has the highest engagement rates across all sports, driven by thrilling action and a fast-paced format that resonates well with audiences today.
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Nico Rosberg
05/30/25
@ All-In Podcast
After my driving career, I wanted more freedom in my life, which is why I chose to transition into venture capital instead of running a Formula 1 team, which requires full commitment.
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Nico Rosberg
05/30/25
@ All-In Podcast
I was inspired by innovators like Elon Musk, which led me to pursue investing as an angel investor, focusing on companies that can impact millions of lives.
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Nico Rosberg
05/30/25
@ All-In Podcast
I would avoid investing in flying taxis and hardware startups, as they face significant challenges, especially with current supply chain issues and tariffs.
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Nico Rosberg
05/30/25
@ All-In Podcast
Despite the challenges in Europe, there's a lot of talent and potential in the industrial sector, but regulatory frameworks and geographic fragmentation make it difficult for businesses to thrive.
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Nico Rosberg
05/30/25
@ All-In Podcast
My daily driver is a Porsche, but when I'm with my daughter, I have to drive slowly because she gets scared.
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Nico Rosberg
05/30/25
@ All-In Podcast
I'm excited about investments in companies like Applied Intuition, which provides software to legacy car manufacturers transitioning to a software-first approach.