Live video platforms have not succeeded because they fail to address the struggle for interestingness, unlike video games, which succeed by providing clear, engaging content.

Snapchat was one of the first companies to utilize video for consumer use, especially short videos, which immersed me in the video space.

Snapchat's success with disappearing pictures and ephemeral content shows the potential for platforms that cater to younger audiences who enjoy feeling misunderstood by adults.

Innovating continuously was crucial for Snap to fend off competition from larger social networks, which often tried to stifle its growth.

Improving content quality is essential; creators should strive to enhance every aspect of their videos, from scripting to editing, to achieve better engagement.

Creating engaging content requires a balance of energy, expertise, and relatable examples to resonate with the audience.

The title and thumbnail of a video are crucial; they need to be interesting enough to compel viewers to click and watch.

The format of content on social media is defined by user behavior; for instance, Instagram popularized lifestyle content through filters, while TikTok reflects cultural trends in short videos.

To maintain user engagement, Highrise must feel like a social app, similar to Snapchat or Instagram, to prevent users from leaving after gameplay.