In designing Highrise, we focused on creating an experience that feels like both an app and a game, which is crucial for user engagement.

We learned from early experiences that players would leave Highrise for other platforms once they exhausted the game's content, highlighting the need for a strong social component.

Highrise is a social-first game, built on an architecture that combines a smooth user experience with the capabilities of a real game engine.

The social-first approach addresses the challenge of retaining player attention by fostering friendships within the game, which keeps players engaged long-term.

Keeping streaks alive in user interactions creates a meaningful connection and encourages users to return to the product regularly.

Highrise is a social-first MMO where players create avatars, build apartments, and engage in user-generated worlds and challenges.

It's crucial to identify problems that users face multiple times a day, as this increases engagement and the likelihood of product adoption. Examples include platforms like Facebook and Slack, which users interact with frequently.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.