Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Snapchat's success with disappearing pictures and ephemeral content shows the potential for platforms that cater to younger audiences who enjoy feeling misunderstood by adults.

Video

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

@ Nikhil Kamath

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

04/20/23

Related Takeaways

Gaurav Misra

05/02/25

@ EO

Snapchat was one of the first companies to utilize video for consumer use, especially short videos, which immersed me in the video space.

Y Combinator Cast

11/01/17

@ Y Combinator

The struggle for interestingness in video content is crucial for success, and Snapchat's lenses effectively addressed this by making content more engaging for both creators and viewers.

a16z Cast

03/26/25

@ a16z

Snapchat's My AI bot, which reached 150 million users, provided many younger consumers their first real interaction with a large language model (LLM).

Gaurav Misra

03/27/25

@ Lenny's Podcast

Snap's unique product development approach, where designers function as product managers, enabled their success as the last major social network to break through.

Alex Schultz

03/24/17

@ Y Combinator

Email is becoming less effective for younger audiences, who prefer instant messaging apps over traditional email.

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Creating an app that allows youngsters to express themselves in a coded language, which adults cannot understand, could be a successful venture.

Gaurav Misra

03/27/25

@ Lenny's Podcast

Innovating continuously was crucial for Snap to fend off competition from larger social networks, which often tried to stifle its growth.

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Users often feel intimidated by platforms like Instagram, which showcase unattainable lifestyles, leading to feelings of inadequacy.

Dylan Field

03/13/25

@ Y Combinator

The design of software should allow users to learn intuitively, as seen with Snapchat, where users can easily pick up the interface by observing others.