In the early days, we were always scared of not getting it right and being out-executed by competitors, which drove us to focus hard on our early customers and their needs.

Being naive about industry norms allowed us to innovate without the constraints of traditional expectations.

We got caught in the mindset of being just a platform company, which limited our ability to innovate and adapt to new market demands.

We were unwilling to admit defeat, which kept us focused on solving problems rather than contemplating shutting down the company.

My co-founder and I never discussed failure or what-if scenarios, which helped us focus on moving forward without fear.

To keep our company hungry, we focus on the competition with giants like Adobe and Salesforce, which prevents us from getting complacent.

Even when we were relatively unknown, we had a highly talented team that could tackle significant challenges.

We realized that we weren't alone in our struggles; other startups faced similar challenges, and persistence was key to success.

We stood out to investors because we weren't like everyone else; we had a straightforward business model and were addressing a real pain point in a fragmented market dominated by big incumbents.