To sustain motivation in a startup, it's crucial to identify what else you can be passionate about beyond just the problem at hand. The things you care about the most might be the same as everyone else's, so consider not letting passion be your primary decision-making factor.

When assessing a startup, I look for the founder's passion and resilience, as these traits are crucial for overcoming challenges in building a company.

Your initial motivations for starting a company, such as the desire to make money or curiosity, are less important than the enduring motivations that develop over time.

The best way to prepare for a startup is to pursue genuinely interesting problems, as this aligns with your natural curiosity and passion.

Having a strong commitment to your startup can lead to infectious passion, allowing you to inspire others to share your vision.

Great startups are founded by great founders, and perseverance is a key trait that shows a founder's dedication to their idea, even through hard times.

The biggest risk for a startup is the founders becoming discouraged and burning out, which can be exacerbated by tying personal worth to the company's success.

Founders who are excited by the challenges of building a startup often find that the difficulty of the journey brings out the best in them, pushing them to raise their standards.

Maintaining motivation as a founder is crucial, and it's important to prepare for the challenges and criticisms that come with the startup journey.