I didn't have a passion for traveling; my passion was for hosting people and creating connections, which is the core of Airbnb's ideology.

In the early days, Airbnb marketed itself as a cheap alternative to hotels, but later shifted to a tagline that emphasized a more human travel experience.

Initially, we positioned Airbnb as a cheaper alternative to hotels, targeting those who couldn't afford traditional accommodations, rather than as a direct hotel replacement.

Airbnb is the first online marketplace that lets travelers book rooms with locals instead of hotels, which is concise and descriptive, allowing investors to understand what they're building and gauge their excitement.

Airbnb operates as a technology company, facing challenges like international regulations, safety, and trust, while also needing to provide a world-class user experience.

Airbnb's early communication focused on utility, but they learned that hosts must align with the company's values to create a strong culture.

Travel is about human connection and culture; at Selfbook, we aim to provide the hospitality that the industry is meant to deliver.

The initial idea for Airbnb was to enhance the entire travel experience, not just provide a place to stay, by considering services like airport pickups and breakfast. We always intended to understand the operation of Airbnb from the inside out, including the timing and logistics of photographing apartments.

Since 2012, we've recognized that accommodations are just one part of the travel experience, and we aim to design the entire trip, including local experiences provided by hosts.