The startup journey is filled with excitement and pain, and it's essential to learn from each experience to eventually find success.

Many founders mistakenly think that after a successful launch, their journey will be smooth sailing, but the reality is that setbacks are a constant in the startup world.

Startups often experience dramatic ups and downs, akin to a roller coaster, and founders should be prepared for the emotional challenges that come with it.

The startup journey is filled with obstacles, but with grit and perseverance, those obstacles can be managed and overcome.

The portrayal of startup life in the media often overlooks the harsh realities. Many successful companies have faced significant struggles, and it's important for early-stage founders to understand that the journey is often filled with challenges, not just success stories.

Building a startup feels like a game of snakes and ladders, where progress can be two steps forward and four steps back.

In the startup journey, you're constantly on a treadmill, needing to improve daily while managing new challenges.

Building a startup involves a lot of trial and error, where you learn from failures and gradually get closer to your goals.

The 'trough of sorrow' is a challenging phase for startups where hard work seems futile, especially during tough economic times like the financial crisis.