In the early days of a startup, survival is crucial; as CEO, you're either making money, saving money, or raising money.

If you focus on organic growth and avoid major mistakes, you can build a sustainable business that generates significant revenue over time.

In the early stages, it's important to be cautious with spending and have a plan to reach profitability, even if you're reinvesting revenue into growth.

Startups should prioritize generating revenue as early as possible to ensure they can survive in uncertain conditions, which is a key aspect of being 'default alive'.

In a fast-growth business, mistakes are often overlooked, but in an organic growth business, they can be fatal, so you must be cautious.

In an organic growth company, you don't need to focus on grabbing market share quickly; instead, you should aim for long-term value creation.

The ideal product for organic growth is one that provides value to the first user, ensuring that even a single customer finds it beneficial.

Understanding the essence of your business is crucial for survival, especially in a fast-moving technology industry.

Organic growth, which is growth that doesn't require payment, is often neglected by founders. For example, at Monzo, we reached a million customers before spending on direct marketing or advertising, primarily through virality and network effects.