Building a permission base takes time and effort, but it allows you to focus on serving your audience rather than chasing after them.

The path to market dominance through customer intimacy requires little financial investment, relying instead on humility and good manners to build strong relationships with users. Focus on the most passionate users in the early stages of product development to build a product that resonates with them.

The best advertising often involves a deep understanding of the audience, allowing for messages that resonate on a personal level.

Personalization in marketing can be effective, but it must be done carefully to avoid coming off as intrusive or creepy, as seen in examples where companies overstep boundaries with customers.

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

Effective communication is essential in marketing; the ability to tell a compelling story can significantly influence how ideas are received and understood by others.

I differentiate between 'Capital M' marketing, which focuses on driving the funnel, and 'lowercase m' marketing, which encompasses the company's values and narrative. Both are crucial for a cohesive marketing strategy.

In the early stages, founders should not prioritize marketing and PR, but as the product gains traction, they need to take charge of messaging and communication to ensure consistency and clarity. Developing personal relationships with journalists is crucial; they prefer talking to founders rather than PR representatives.

The more you communicate with your audience and involve them in the process, the higher your chances of building a product that people want.