We embraced the memes surrounding our owl mascot, which helped us connect with users and enhance our brand presence.

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

The essence of our marketing is not about direct selling; instead, we focus on creating entertaining content that builds a personality for our brand, particularly our owl mascot, which has become a beloved figure.

The personality of a humanoid robot could evolve over time, making it a unique companion that connects with its owner, similar to how humans bond with pets.

The emotional response from employees during the acquisition announcement was intense, as many had invested years into the company and had their identities tied to its success.

AI's role in companionship is becoming increasingly significant, with advancements in emotional engagement and interaction capabilities. This raises ethical questions for social media companies about user engagement versus psychological impacts.

Initially, we experimented with various ideas, including meme generation, which ultimately led us to realize that Figma's direction was not aligned with our goals.

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.

When starting The Muse, I felt a lot of anxiety about our product, which I viewed as an ugly duckling, unsure if it would ever develop into a swan.