In the early days, Epic focused on creating unique games for niche audiences rather than competing with established giants like Electronic Arts and Activision.

Epic aims to support indie developers by providing productivity tools and a content marketplace, allowing them to focus on unique game content without building every asset from scratch.

Epic's unique approach was to distribute the first episode of their games for free, which helped them reach a larger audience and laid the groundwork for the free-to-play model.

Epic Games has invested heavily in developing the future of technology, spending more than they earn to build a robust ecosystem around Unreal Engine and Fortnite.

Epic Games' success with Fortnite is attributed to its ability to scale its online infrastructure to support millions of concurrent users without purchasing additional server hardware.

Epic Games started by distributing shareware games digitally, which was innovative at the time, allowing them to reach a global audience faster than traditional retail methods.

Epic's approach to the gaming market, including the lower revenue cut of 12% compared to Steam's 30%, aims to create a more competitive and fair environment for developers. They offer incentives to developers to choose their store, allowing them to decide how to distribute their games, rather than forcing exclusivity.

When ambitions are bigger than available resources, it leads to creativity and innovation, which is often lacking in larger companies.

Epic's fight against Apple is driven by the belief that a vibrant metaverse can only exist if monopolistic gatekeeping is removed, allowing for a more open economy.