Metrics should be presented clearly and concisely, using titles that resonate with the team and reflect the customer mindset, which can motivate the team to improve those metrics.

Being concise is not about word count; it's about the economy of words and the density of insights. You can have a long memo that is clear and concise, and a short memo that is confusing and meandering.

Avoid metric overload; having too many metrics can lead to confusion and poor decision-making, especially with a small user base.

Avoid vanity metrics and focus on clear, actionable metrics that can guide your startup's strategy and decision-making processes.

Metrics for measuring the impact of scientific papers, such as citation counts, may not always align with the goal of making research understandable to a wider audience.

The hardest metrics to optimize for are likely surveys, as they reflect viewer satisfaction more accurately than click-through rates or average view duration.

Including efficiency metrics in your overall strategy encourages your team to consider resource allocation and optimize performance.

Don't change the definition of your metrics just to make the numbers look better; consistency is key to understanding your progress over time.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.