Your startup's unfair advantage is essential for attracting investors. It should explain why your company will grow faster than competitors, and it must be related to growth potential.

You need a unique approach or reason why your startup will succeed, whether it's technology, customer relationships, or market understanding.

To stand out, your startup must clearly articulate how it cuts through the noise of competitors claiming to be faster, better, or cheaper.

Defensibility in startups often comes from doing something unique that others aren't pursuing. The most enduring companies typically find ways to differentiate themselves from the competition.

The story of your startup must be interesting and believable, representing a large opportunity that investors can envision as successful.

A competitive advantage is essential for startups, and founders should have a clear plan for how to achieve it over time.

Evaluating your startup idea involves identifying the problem, solution, and your unfair advantage, and addressing any gaps in your narrative.

In a startup, the only advantage you have is time, so you must move quickly to capitalize on your ideas before established competitors.

When pitching, founders need to demonstrate why their startup is the exception to the typical failure rate of startups.