Simplicity in design is about expressing the essence and purpose of something, not just removing clutter.

Designers must be honest in their work, focusing on simplicity and eliminating unnecessary elements to create meaningful products.

Craft and beauty in design are essential; they are not just nice-to-haves but must-haves that prevent users from questioning the product's functionality.

Building products is magical for me because I love seeing others use them and experience delight in unexpected ways.

Good design is not just about aesthetics; it also encompasses functionality.

Creating a product that a small group of users absolutely loves is more valuable than trying to please a larger audience with mediocre features.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

A high-quality product must be functional, usable, and crafted beautifully, as these elements significantly enhance user experience and satisfaction. When evaluating a product, first ensure it solves a problem; if it doesn't, it shouldn't move forward, as it only adds maintenance costs later.

The philosophy of simplicity in design is crucial, and it’s a principle that Steve Jobs embraced, which he learned from others.

The sense of humanity in a product is a better guide for design choices than beauty, as it resonates more deeply with users.