In 2008, I returned to Starbucks amidst a financial crisis, where the market cap had plummeted from $30 billion to less than $7 billion, and we faced negative sales growth for the first time in our history.

We faced challenges with our product's pre-order sales drying up and struggled to maintain press coverage as our product wasn't ready for manufacturing yet.

In 2008, with the market collapse, we realized we needed to start making money, so we focused on monetizing our site and cutting costs.

I faced a moment of panic when I learned that a glitch in our ordering process would lead to a loss, jeopardizing our bank covenants shortly after moving to Las Vegas. We had to find $10 million to reduce our debt and ensure we could make all payments without missing payroll.

In 2008, during the financial crisis, many biotech companies were going out of business, which made it a challenging time to raise money.

We spent a lot of 2009 working down our excess inventory, including a significant deal with Costco to move products.

In 2008, I struggled to raise funds for Twilio due to the global financial meltdown, and many investors dismissed our developer service idea as foolish.

In our first year, we ended up selling about 600,000 units after addressing the initial quality issues.

In March 2022, we faced a significant challenge when capital markets fell, and we had to create as much efficiency as possible to survive against competitors with much more cash.