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Atmrix

About

HR

Hosain Rahman

10/15/14

@ Y Combinator

We spent a lot of 2009 working down our excess inventory, including a significant deal with Costco to move products.

Video

YC

Hosain Rahman at Startup School SV 2014

@ Y Combinator

10/15/14

Related Takeaways

ES

Emmett Shear

10/15/14

@ Y Combinator

In 2008, with the market collapse, we realized we needed to start making money, so we focused on monetizing our site and cutting costs.

HR

Hosain Rahman

10/15/14

@ Y Combinator

In 2008, we faced a major setback when the financial crisis hit, leading to canceled orders and a million units on backorder.

AM

Apoorva Mehta

06/20/14

@ Y Combinator

Using unscalable techniques, we successfully added stores like Whole Foods and Costco, leading to rapid growth and customer satisfaction.

CW

Chip Wilson

06/10/23

@ Tony Robbins

When we were low on funds, I wholesaled to a key account to generate cash flow, which ultimately saved the company from going under.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

In late 2009, we decided to publicly announce our product, which led to significant interest and media coverage.

CP

Carl Pei

08/14/24

@ Y Combinator

In our first year, we ended up selling about 600,000 units after addressing the initial quality issues.

JK

Justin Kan

05/27/21

@ Justin Kan

We went from burning $250,000 a month to ending 2010 with a million in profit, which was an incredible turnaround for us.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks' decision to sell coffee in Costco significantly increased brand awareness and drove more customers to Starbucks stores.

BS

Ben Silbermann

10/25/13

@ Y Combinator

We made significant operational improvements by relocating our offices to a new building, sharing it with another Y Combinator startup, which reduced our costs.