The perception of value can be significantly influenced by how a product is presented, as seen in the case of IKEA, where the effort of assembling furniture increases its perceived worth.

The effort paradox suggests that the harder we work at something, the more we tend to enjoy it, as seen in activities like running marathons or assembling IKEA furniture.

Creating a compelling unboxing experience can significantly enhance the perceived value of a product, as seen in luxury brands that invest in high-quality packaging.

Creating perceived value is essential; it can be achieved through storytelling and psychological mechanisms, which can make products feel more valuable and enjoyable to consumers.

In marketing, creating a narrative around a product can enhance its perceived value, as demonstrated by the difference between cheap strawberries and pick-your-own strawberries, where the latter feels more valuable due to the effort involved.

We learned that customers wanted to cook but lacked the time, so we applied the restaurant concept of mise en place to create dinner kits for families.

Inviting customers to design the product can lead to better outcomes, as they often have valuable insights and skills that can enhance the final product.

Designing and developing products we use ourselves makes us much happier and helps us understand what will work.

Designing reciprocity into your product encourages users to contribute before they can consume, which can significantly enhance retention by fostering a sense of value exchange.