I founded Gobble to help anyone cook dinner in just 10 minutes, and we invented the 10-minute one-pan dinner kit.

The personalized dinner service model we developed allowed us to focus on technology and cater to individual tastes, which was a significant evolution from our earlier models.

What began as a fun dinner hack quickly evolved into a serious business opportunity as chefs brought their culture and pride into the meals they prepared.

Our mission is to create love through food, and we are now able to provide that home-cooked meal experience to millions of families.

To solve my problem of not having time to cook, I posted an ad on Craigslist for chefs to prepare home-cooked meals, which led to 70 responses in 24 hours.

Even after two failed versions of Gobble, I believed in our mission to provide busy people with home-cooked meals, which kept me motivated to find a solution.

I took time to reflect on my experiences and insights, which led me to develop a personalized dinner subscription service that ultimately succeeded.

Our social media and word of mouth exploded after we tested our dinner kits, leading to significant growth and product-market fit without any marketing hires.

The goal of cloud kitchens is to provide meals that are high quality, cost-efficient, and convenient, approaching the cost of grocery shopping, while transforming the kitchen industry in the same way Uber transformed transportation, making it a service that does the cooking for you, allowing you to focus on what you love.