I took time to reflect on my experiences and insights, which led me to develop a personalized dinner subscription service that ultimately succeeded.

We innovated on technology and food quality by establishing our own commercial kitchen and hiring an executive chef, which were key moves for our company.

We learned that customers wanted to cook but lacked the time, so we applied the restaurant concept of mise en place to create dinner kits for families.

What began as a fun dinner hack quickly evolved into a serious business opportunity as chefs brought their culture and pride into the meals they prepared.

Our new dinner subscription service significantly outperformed previous versions of Gobble, achieving five times the revenue and showing promising growth.

In the beginning, we described Gobble as a marketplace for personal chefs and families, which resonated with the peer-to-peer economy trend at the time.

Customers wanted the ability to order food on demand, leading us to attempt an on-demand service called Gobble Instant, which ultimately failed due to logistical issues.

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

Our mission is to create love through food, and we are now able to provide that home-cooked meal experience to millions of families.