We learned that customers wanted to cook but lacked the time, so we applied the restaurant concept of mise en place to create dinner kits for families.

I took time to reflect on my experiences and insights, which led me to develop a personalized dinner subscription service that ultimately succeeded.

We innovated on technology and food quality by establishing our own commercial kitchen and hiring an executive chef, which were key moves for our company.

In order to get food for myself, I had to create a system where I could also provide meals for others, leading to the development of a calendar for chefs.

Growing up, I had a tradition of home-cooked meals, which made me realize how lonely and unhealthy my takeout diet was while working on my startup.

Real entrepreneurship comes from diverse perspectives and innovating at the edge of different industries; hiring an executive chef allowed us to innovate in food preparation.

To solve my problem of not having time to cook, I posted an ad on Craigslist for chefs to prepare home-cooked meals, which led to 70 responses in 24 hours.

The personalized dinner service model we developed allowed us to focus on technology and cater to individual tastes, which was a significant evolution from our earlier models.

I had to swallow my pride and seek help from Adora Cheung during Y Combinator, which led to the launch of our 15-minute meal kit idea that transformed our business.