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Atmrix

About

OG

Ooshma Garg

04/19/16

@ Y Combinator

We innovated on technology and food quality by establishing our own commercial kitchen and hiring an executive chef, which were key moves for our company.

Video

YC

Gobble founder Ooshma Garg speaks at Female Founders Conference 2016

@ Y Combinator

Gobble founder Ooshma Garg speaks at Female Founders Conference 2016

04/19/16

Related Takeaways

OG

Ooshma Garg

09/08/18

@ Y Combinator

Real entrepreneurship comes from diverse perspectives and innovating at the edge of different industries; hiring an executive chef allowed us to innovate in food preparation.

OG

Ooshma Garg

09/08/18

@ Y Combinator

The personalized dinner service model we developed allowed us to focus on technology and cater to individual tastes, which was a significant evolution from our earlier models.

OG

Ooshma Garg

04/19/16

@ Y Combinator

What began as a fun dinner hack quickly evolved into a serious business opportunity as chefs brought their culture and pride into the meals they prepared.

DM

Danielle Morrill

02/24/15

@ Y Combinator

We had a $500 a month budget for food, which forced us to cook all our meals and be resourceful as we built the company.

OG

Ooshma Garg

09/08/18

@ Y Combinator

I had to swallow my pride and seek help from Adora Cheung during Y Combinator, which led to the launch of our 15-minute meal kit idea that transformed our business.

ZP

Zach Perret

05/27/25

@ Acquired

Despite the challenges, we maintained a focus on growth and innovation, leveraging our data to adapt to changing market conditions and consumer behaviors.

RS

Reshma Shetty

06/01/16

@ Y Combinator

We discovered a market for cultured ingredients, which are normally produced from plants, and found we could brew them from yeast instead.

DL

Daniel Lereya

04/27/25

@ Lenny's Podcast

This bold move created friction within the company, but looking back, it was a successful strategy that allowed us to learn and adapt quickly.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

To maintain a successful company culture, we emphasize both innovation and strong operational practices, using quantitative and qualitative measures to manage effectively.