In order to get food for myself, I had to create a system where I could also provide meals for others, leading to the development of a calendar for chefs.

What began as a fun dinner hack quickly evolved into a serious business opportunity as chefs brought their culture and pride into the meals they prepared.

We learned that customers wanted to cook but lacked the time, so we applied the restaurant concept of mise en place to create dinner kits for families.

We conducted market research by testing Craigslist listings with delivery options, which showed a significant interest in a more convenient solution.

Even after two failed versions of Gobble, I believed in our mission to provide busy people with home-cooked meals, which kept me motivated to find a solution.

Growing up, I had a tradition of home-cooked meals, which made me realize how lonely and unhealthy my takeout diet was while working on my startup.

I took time to reflect on my experiences and insights, which led me to develop a personalized dinner subscription service that ultimately succeeded.

I had to swallow my pride and seek help from Adora Cheung during Y Combinator, which led to the launch of our 15-minute meal kit idea that transformed our business.

If you can cook healthy, great-tasting food for a large group of people consistently, then there's a way to make that affordable for families too. We need to focus less on one specific diet and more on getting people involved in preparing their own food again.