Being remarkable means creating something worth talking about. If your product improves someone's life, they are more likely to share it with others, driving word-of-mouth marketing.

The secret to virality is that there is no such thing as a truly viral product. It's about word of mouth, where one user spontaneously tells another about your product, which has shaped much of what we do at Superhuman.

The creative spirit of humanity is crucial, and we aim to build tools that enhance creativity, enabling people to create better art and content.

If our products can help people achieve self-realization and transcendence, we should make this a core aspect of our brand promise.

Creating super fans involves going above and beyond in customer interactions, such as hosting meetups and providing exceptional support.

When I talk about making products users love, I mean creating things that have a passionate user base that unconditionally wants them to succeed, both the products and the companies behind them.

The belief that you can create something valuable is essential; it drives action and innovation, even in the face of self-doubt.

We need to create something that people genuinely want to use, collaborating with those who care about the project.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.