The story of your startup must be interesting and believable, representing a large opportunity that investors can envision as successful.

You need a big market for your startup, which typically means a billion-dollar market, or a small but rapidly growing market.

Evaluate your startup idea based on its potential scale, such as whether it could generate significant revenue and if it aligns with venture capital expectations.

In the startup world, you're betting that 90% of companies will go to zero or just return your money, while the remaining 10% will yield huge multiples and markups.

If you're solving a real problem in a large market, there's likely a lot of latent demand, which can lead to fast initial growth for your startup.

It's important to communicate the enormous business opportunity your startup presents, even if you can't provide precise long-term financial projections; focus on the potential customer base and market need instead.

Many successful startups serve markets that have never been served before or charge more than their direct competitors, indicating a strong value proposition.

When evaluating a startup idea, it's important to identify a significant problem that many people face, as well as to ensure that the problem is growing, urgent, and expensive to solve.

Investors often overlook the potential of existing large markets, thinking they are too crowded, but if you can create a significantly better product, there's room for many winners.