Surprisingly, French small and medium-sized businesses (SMBs) tend to buy more local software than larger companies because they prioritize functionality over origin.

In the U.S., Fortune 500 companies view software as an investment with expected returns, while in Europe, particularly France, large companies often see it as a cost to minimize, which needs to change.

In the U.S., there's a cultural expectation for large enterprises to adopt cutting-edge technology, while in France, there's a risk of being penalized for choosing innovative solutions over established brands.

There's a growing interest in open source within enterprises, as it allows companies to utilize powerful tools without the associated costs of proprietary software.

Entering enterprise markets can be challenging due to bureaucracy and the need to navigate complex purchasing processes.

If Google were a European company, they might not have made such bold moves in AI integration.

The perception that enterprise software is inherently poor stems from the fact that the end users are not the ones making the purchasing decisions, leading to mismatched priorities.

Despite the challenges in Europe, there's a lot of talent and potential in the industrial sector, but regulatory frameworks and geographic fragmentation make it difficult for businesses to thrive.

Big companies struggle to adapt quickly to new technologies, giving startups an advantage in securing enterprise contracts by being agile and innovative.