Offering long free trials or pilots can be counterproductive, as customers may not fully commit to using the product. Keep trials short with clear success criteria.

Users expressed a strong desire to pay for premium features like higher resolution and more downloads, indicating a shift from initial interest to willingness to invest in the product.

In B2B sales, avoid offering free trials. Instead, consider a money-back guarantee or the option to opt out of an annual contract after one month to encourage commitment without the risk of free trials.

Highlighting specific savings or benefits right away can create a compelling reason for users to engage with your product.

Consider offering a discount for commitment, such as 10-20% off for annual subscriptions, to encourage adoption and ensure revenue predictability.

If you're confident in your product, encourage customers to sign up for an annual contract with a 30 or 60-day money-back guarantee, making it a recurring revenue stream from the start.

Free trials may seem appealing, but they don't provide the commitment, validation, or revenue that startups need. It's better to seek a commitment from customers instead. We only do annual agreements, but if you're not satisfied in the first 30 days, you can opt out without penalty. This approach protects the customer while also showing our commitment to them.

Offering free or low-cost plans can lower the barrier to entry, making it easier for customers to say yes and see the value of your product.

Understanding when users experience their 'aha moment' can guide improvements in the conversion process and increase signups. Addressing user concerns about starting a free trial by stating 'no credit card required' reduces perceived risk and encourages clicks.