I created the first strategy document for Headspace, which led to a complete reimagination of the product, maximizing growth for our guided mindfulness product.

As a founder, it's crucial to balance the development of products with the capabilities needed to bring those products to market, creating organizational clarity.

Having a clear product vision helps in deciding whether to integrate customer-requested features or maintain focus on the core product direction.

Alignment is key to maintaining productivity in a growing company. If everyone is not on the same page regarding priorities, productivity suffers. A clear roadmap and goals for the next few months or year are essential for keeping the team aligned.

Founders frequently struggle with whether to prioritize growth or retention, and they often feel overwhelmed by the need to balance product development and sales efforts.

Our product roadmap has been largely defined by our community, which has guided our development and helped us prioritize features.

Every founder experiences the challenge of launching a product, focusing on other priorities, and then returning to find that the product has deteriorated over time.

When teams are misaligned, it often stems from pursuing different strategies or a lack of clarity on what the strategy is, rather than just execution problems.

Setting clear goals and defining responsibilities within your product can help distinguish between growth and product development, ensuring everyone knows their role in driving growth.