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Rory Sutherland

01/23/24

@ Chris Williamson

Political problems are often best addressed by focusing on small, manageable issues rather than attempting to tackle larger, more contentious debates directly.

Video

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Maintaining a focus on the most critical problems rather than getting distracted by less important issues can lead to more effective problem-solving and better outcomes for the team.

Rory Sutherland

01/23/24

@ Chris Williamson

The opportunity cost of focusing on divisive issues is significant, as it detracts from solving problems that could benefit everyone.

Lori Gottlieb

04/07/25

@ Andrew Huberman

Behavioral change is more effective when approached in small, manageable steps rather than overwhelming leaps.

Rory Sutherland

01/23/24

@ Chris Williamson

In complex systems, small changes can lead to significant impacts, and identifying the right point of intervention is crucial for effective problem-solving.

Oliver Anthony

05/19/25

@ Lex Fridman

People often argue about political issues without addressing the underlying problems, leading to a cycle of division and misunderstanding.

Peter Thiel

04/17/25

@ Joe Lonsdale

It's crucial to pick the right battles when trying to fix societal issues; not every fight is worth engaging in.

Y Combinator Cast

09/24/24

@ Y Combinator

The technique of addressing problems directly with individual contributors helps cut through bureaucracy and understand issues better.

Yuval Noah Harari

10/28/24

@ Rich Roll

Throughout history, people are good at solving problems, but they often focus on the wrong problems, spending 95% of their effort on solutions rather than identifying the right issues to address.

Jamie Dimon

03/08/25

@ Stanford Graduate School of Business

We need to focus on practical solutions for climate change, such as carbon capture and small nuclear reactors, rather than ineffective policies.