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Atmrix

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RS

Rory Sutherland

01/23/24

@ Chris Williamson

In complex systems, small changes can lead to significant impacts, and identifying the right point of intervention is crucial for effective problem-solving.

Video

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How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

MS

Michael Seibel

02/03/22

@ Y Combinator

You need to grasp the small motivations of everyone involved in a system to design effective solutions, rather than assuming a new idea will automatically succeed.

DT

Des Traynor

12/13/17

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I need to be aware of the difference between solving a small problem and a big problem. Small and rare problems rarely work out, even if the product is beautiful.

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Rory Sutherland

01/23/24

@ Chris Williamson

Political problems are often best addressed by focusing on small, manageable issues rather than attempting to tackle larger, more contentious debates directly.

MP

Michael Paulson

03/23/25

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Even small changes in a large company require coordination across various teams, making it challenging to implement quickly.

RW

Richard W. Hamming

08/26/12

@ securitylectures

The importance of a problem is often determined by whether you have a viable approach to tackle it, not just its potential consequences.

MS

Michael Seibel

02/03/22

@ Y Combinator

To create impactful change, you must understand the subtle motivations of all key parties involved in the ecosystem.

DD

Dayu Dara Permata

09/26/23

@ EO

When faced with multiple potential solutions, breaking them down makes the challenges more manageable, but prioritization is essential due to limited resources.

MZ

Mark Zuckerberg

10/25/13

@ Y Combinator

Many companies focus on small problems, but the most interesting innovations address fundamental human needs and behaviors.

JW

Jeff Weinstein

07/11/24

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Maintaining a focus on the most critical problems rather than getting distracted by less important issues can lead to more effective problem-solving and better outcomes for the team.