Turning down lucrative deals that didn't align with my values has built trust with my audience, allowing me to say no more confidently now.

Saying no has opened up more doors for me, and I've built a reputation for being authentic and trustworthy in my endorsements.

In the exploration phase of life, you say yes to many opportunities, but once you find your focus, you must say no to everything else by default. I have learned to say no to requests that I wouldn't ask someone else to do; if you receive a request that you wouldn't make yourself, you can simply dismiss it without feeling guilty.

In later-stage startups, I prioritize authenticity in candidates during interviews, as it’s important to work with genuine people.

I've learned to say no more often, going from saying yes 90% of the time to 99% of the time. It's important to advocate for your own needs and desires.

I was very intentional about my choices and believe there are trade-offs in both paths of education and entrepreneurship; both can lead to valuable experiences.

I learned to be more authentic over time, moving away from trying to fit a certain mold of what a CEO should be, which has made me a happier person.

I initially pursued a career in tech, working at Amazon and Groupon, but I found that chasing what I thought I knew gave me a sense of competence without purpose, leading me to realize the importance of following my passions.

When I started my career, I took opportunities that were in front of me, which led me to discover my passion for consumer psychology.