To prevent drivers from clustering in one area based on demand predictions, Uber provides them with a heat map that shows underserved demand, allowing for better distribution of drivers.

As liquidity in the marketplace increases, both demand and supply rise, enhancing the overall quality of the Uber experience.

Uber is an app on your iPhone that helps you get a car, with the motto 'everyone's private driver.' You can see nearby cars and get notified when your driver arrives.

The original idea for Uber came from wanting to push a button and get a classy ride, inspired by the difficulty of hailing cabs in cities like Paris and San Francisco.

The product itself can serve as an educational tool for users, as seen with Uber, where the experience of using the app naturally educated new users.

Uber aims to provide quality and choice, positioning itself as a low-cost option while maintaining high standards. Offering a low-cost option increases user engagement because people appreciate having choices and don't always need to opt for the expensive service.

In the beginning, Uber was a lifestyle service for a select group of friends, requiring a special code to access the app, which led to explosive viral growth as users shared it with others.

Riders are getting around town much more efficiently, benefiting from Uber's services.

Initially, many people thought Uber was a crazy idea, but it quickly gained traction and proved to be successful.