When Chanel approached me, I was shocked and initially resistant, but after much reflection, I realized it was an opportunity I couldn't ignore. I was compelled to join Chanel because it's the most iconic brand, followed on all Western media platforms, and has a legendary founder, Gabrielle Chanel, who created revolutionary designs for women.

I envision Chanel as a beacon of inspiration for the next 100 years, continuing Gabrielle Chanel's legacy of liberating women and making a positive impact in the world by investing in human skills and craftsmanship.

In my first months at Chanel, I focused on understanding the craftsmanship and stories behind our products, which helped me adapt to the luxury mindset that values rarity and artistry.

Chanel is committed to a long-term perspective, continuing to invest in China and other emerging markets, believing in their growth potential despite short-term fluctuations.

The fundamentals of business and leadership skills are transferable; I relied on my strengths from Unilever while maintaining humility to understand Chanel's unique culture before implementing changes.

Sustainability is non-negotiable for Chanel; we aim to reduce carbon emissions and invest in circularity, creating upcycled products and promoting women's autonomy in our value chain.

The Chanel Foundation supports women and girls globally, focusing on safety, economic autonomy, and climate resilience, with projects like Radio Begum in Afghanistan providing education to girls.

Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.

The concept of a 'Chameleon CMO' is important in modern marketing. Today's marketing leaders need to be versatile, analytical, and creative, adapting to various roles as needed to support the company's goals.