Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.

When Chanel approached me, I was shocked and initially resistant, but after much reflection, I realized it was an opportunity I couldn't ignore. I was compelled to join Chanel because it's the most iconic brand, followed on all Western media platforms, and has a legendary founder, Gabrielle Chanel, who created revolutionary designs for women.

At Chanel, I experience a variety of roles, from fashion to being the world's largest fragrance maker and the second largest makeup maker, making every day a new challenge.

The fundamentals of business and leadership skills are transferable; I relied on my strengths from Unilever while maintaining humility to understand Chanel's unique culture before implementing changes.

I envision Chanel as a beacon of inspiration for the next 100 years, continuing Gabrielle Chanel's legacy of liberating women and making a positive impact in the world by investing in human skills and craftsmanship.

Chanel is committed to a long-term perspective, continuing to invest in China and other emerging markets, believing in their growth potential despite short-term fluctuations.

Sustainability is non-negotiable for Chanel; we aim to reduce carbon emissions and invest in circularity, creating upcycled products and promoting women's autonomy in our value chain.

I felt passionately about finishing the inside of products, caring about every detail, even if it won't be seen.

I got to know my customers very well, which helped me understand that photography was key for unlocking the marketplace.