Conspiracy theories can drive clicks in media, leading to sensationalism and potentially harmful narratives if left unchecked.

Viral ideas often become a projection of people's own experiences, leading to varied interpretations and reactions that can reveal underlying biases.

It's crucial to be cautious about media consumption, as some content creators prioritize engagement over truth, which can mislead audiences.

The concept of going viral is synonymous with YouTube, but it didn't happen overnight. Initially, we would get one interesting clip going viral every week, which gradually increased to every few days, and eventually, every day there would be amazing new content.

The current landscape allows for content to go viral across multiple platforms, which is a new phenomenon in social media history.

Content can now go viral on every platform without needing to tailor it specifically for each one, which was not possible a few years ago.

The overwhelming nature of social media can create an illusion of urgency and importance, leading users to react impulsively rather than thoughtfully.

Modern media spreads mimetic viruses, causing obsession with distant issues like the war in Ukraine or climate change, which you can't influence.

The narrative control in media can be potent; once a story is out, it can become the repeated truth, regardless of its accuracy.