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KD

Kalam Dennis

12/15/18

@ Y Combinator

After a year, we revisited our Facebook and Instagram advertising campaigns, and one campaign that previously failed ended up performing well when we relaunched it.

Video

YC

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

@ Y Combinator

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

12/15/18

Related Takeaways

KD

Kalam Dennis

12/15/18

@ Y Combinator

We initially acquired customers through out-of-home advertising in New York City before shifting to digital channels like Facebook and Instagram.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

When we hired our first CMO, we shifted to a more professional marketing approach, which included experimenting with various campaigns.

YC

Y Combinator Cast

09/18/18

@ Y Combinator

After facing a 30% tax from Facebook, we realized we needed to expand beyond the platform to sustain our business.

MZ

Mark Zuckerberg

08/17/16

@ Y Combinator

Facebook's success stemmed from our commitment to keep improving the platform based on user demand, which was different from my previous projects.

DS

Dan Siroker

10/26/13

@ Y Combinator

During the campaign, I learned the importance of A/B testing and how to use data to make better decisions.

BC

Brian Chesky

12/01/15

@ Greylock

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

We launched two features that had a measurable impact on Blogger traffic, but we initially aimed for three, indicating room for improvement.

DS

Dan Siroker

10/26/13

@ Y Combinator

After a month, we pivoted to create products we wished we had, leading to the development of Optimizely, which simplifies A/B testing for users without technical resources.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

I scaled my social media following from 50,000 to 300,000 in three months by analyzing top brands and creating relevant content.