I aimed to launch three features that would measurably impact Blogger traffic, including improving our 404 error handling to enhance user experience.

My objective was to ensure I was actively growing Blogger traffic beyond what it would normally achieve, rather than just setting a low target.

Improving Blogger's reputation was another objective, as it was largely forgotten in the U.S. despite still being widely used.

After launching a feature, I noticed users were frustrated by a confusing button, leading us to fix it, which immediately improved our metrics.

After reaching out to blogs about our product, we realized that everyone loves page views, and this led to increased visibility for our startup.

We needed to fix the broken DMCA process on Blogger, which was damaging our reputation and degrading the user experience.

Even with many flaws, we saw incredible user growth, with 20,000 visitors in the first month, which encouraged us to keep going despite initial setbacks.

In the early days of HubSpot, we wrote two blog articles a week and competed to see who could generate more leads from them, emphasizing the importance of high-quality content and effective titles. We built our audience on a blog before we even started writing the first lines of code for our startup, which took us a couple of years to be seen as experts in our space.

I committed to speaking at three industry events and coordinating PR efforts for Blogger's 10th birthday to reestablish its presence in the community.