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RK

Rick Klau

05/15/13

@ GV (Google Ventures)

I aimed to launch three features that would measurably impact Blogger traffic, including improving our 404 error handling to enhance user experience.

Video

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How Google sets goals: OKRs / Startup Lab Workshop

@ GV (Google Ventures)

How Google sets goals: OKRs / Startup Lab Workshop

05/15/13

Related Takeaways

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

We launched two features that had a measurable impact on Blogger traffic, but we initially aimed for three, indicating room for improvement.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

My objective was to ensure I was actively growing Blogger traffic beyond what it would normally achieve, rather than just setting a low target.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

We realized that our 404 error pages were not user-friendly, which was a significant area for improvement that could also increase traffic.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

We needed to fix the broken DMCA process on Blogger, which was damaging our reputation and degrading the user experience.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

I personally reached out to top users of Blogger, providing my contact information to enhance their experience and make them feel more connected to the team.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

Improving Blogger's reputation was another objective, as it was largely forgotten in the U.S. despite still being widely used.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

I committed to speaking at three industry events and coordinating PR efforts for Blogger's 10th birthday to reestablish its presence in the community.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

After launching a feature, I noticed users were frustrated by a confusing button, leading us to fix it, which immediately improved our metrics.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

After reaching out to blogs about our product, we realized that everyone loves page views, and this led to increased visibility for our startup.