Improving Blogger's reputation was another objective, as it was largely forgotten in the U.S. despite still being widely used.

I aimed to launch three features that would measurably impact Blogger traffic, including improving our 404 error handling to enhance user experience.

We made mistakes in defining our content policy, but enforcing it ultimately improved the platform and set us on a path to recovery.

I personally reached out to top users of Blogger, providing my contact information to enhance their experience and make them feel more connected to the team.

We launched two features that had a measurable impact on Blogger traffic, but we initially aimed for three, indicating room for improvement.

The Digital Millennium Copyright Act (DMCA) provided a potential safe harbor for YouTube, allowing us to build a business model that could benefit creators and copyright holders alike.

As YouTube began generating advertising revenue, we faced legal challenges regarding copyright issues related to user-generated content.

Despite our belief in the DMCA's protections, the entertainment industry, particularly Hollywood, did not agree, leading to numerous copyright takedown notices and legal challenges.

We realized that our 404 error pages were not user-friendly, which was a significant area for improvement that could also increase traffic.