Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

KD

Kalam Dennis

12/15/18

@ Y Combinator

We initially acquired customers through out-of-home advertising in New York City before shifting to digital channels like Facebook and Instagram.

Video

YC

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

@ Y Combinator

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

12/15/18

Related Takeaways

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

KD

Kalam Dennis

12/15/18

@ Y Combinator

After a year, we revisited our Facebook and Instagram advertising campaigns, and one campaign that previously failed ended up performing well when we relaunched it.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.

YC

Y Combinator Cast

08/10/23

@ Y Combinator

We got our first customer by leveraging LinkedIn to connect and understand their needs better.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

When we hired our first CMO, we shifted to a more professional marketing approach, which included experimenting with various campaigns.

RP

Ryan Petersen

08/30/18

@ Y Combinator

The first customers for Flexport signed up through Google Adwords and SEO, even before we officially launched the service.

BS

Ben Silbermann

11/09/16

@ Y Combinator

In the beginning, we did desperate things to attract users, like changing Apple Store computers to display Pinterest, hoping to create buzz.

BC

Brian Chesky

12/01/15

@ Greylock

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

BH

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.