In our early days, we focused on building a strong team dynamic, where each co-founder had clear roles: Lee builds the product, Michelle ensures things get done, and I tell the story of what we're doing.

As a founder, you should be the primary salesperson for your product until you reach significant revenue milestones, like 1 million ARR.

My role evolved from being hands-on in the early days to focusing on hiring and maintaining company direction as we scaled.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

As a founder, my role is to drive clarity on what we're building and to create an organization that empowers others to contribute to that vision.

I brought on two technical co-founders who started building the website, and while they were working, I decided it was time to fundraise.

I gave my co-founder the chance to be CEO at Posterous, but I realized I had the potential to be a visionary CEO myself.

During the early days, I had to prove my concept without a website, relying on initial sales and mock-ups to validate my business idea.

As a founder, my role has shifted from coding to focusing on team culture and alignment, ensuring everyone is pointed in the same direction as the company grows.