Founders should prioritize solving real customer problems and adhere to best practices instead of pursuing unnecessary innovations that have a low likelihood of success.

Many founders mistakenly apply advice from other industries, like fashion, to software development. This can lead to poor usability and unnecessary risks that detract from the user experience.

Founders should prioritize helping their customers over pursuing fun or unique innovations that don't directly benefit their product or service.

It's essential for startup websites to immediately convey their core functionality; otherwise, visitors may miss out on valuable tools if the information is too nuanced or buried.

In interaction design, it's crucial to avoid reinventing the wheel; instead, adopt existing conventions that users are familiar with.

Founders often get distracted by coding and overbuilding instead of focusing on understanding the core problems their users face.

It's crucial to understand how hard it is to create something that people actually want. Many founders mistakenly believe they have extra resources to innovate on unrelated aspects, which complicates their efforts.

Founders often complicate things unnecessarily, leading to distractions from core metrics that truly matter for business success.

Design decisions should focus on solving user problems and enhancing the user experience, rather than just moving numbers or metrics.