Design should not be for its own sake; it must solve real problems for users.

Design should be intentional; choose options that are appealing, easy to use, and bring joy to users, especially in enterprise software.

Design is not just about aesthetics; it's about creating a user-friendly experience that ensures users can navigate and interact with your product easily.

Design is about creating things for users that work well and delight them.

Designers should advocate for users, ensuring that products address not just the ideal cases but also the edge cases that often lead to dissatisfaction.

The challenge for product designers is to create a user experience that balances engagement with genuine value, rather than just driving more clicks or views.

The goal of design should be to bring order to chaos and create something that genuinely improves lives. When developing products, people often focus on easily measurable attributes like cost and speed, which can overshadow the contributions of design and creativity that are harder to quantify.

It's crucial not to let hijack users dictate the product roadmap; focusing on solving one problem well is more effective than trying to please every user that comes along.

Design is not just about aesthetics; it encompasses how a product works and how it is built, affecting the overall user experience.