Execution is more valuable than the idea itself; founders should not give disproportionate equity to the person who came up with the idea.

You need to be aware that many startups fail because they underestimate the importance of execution alongside good ideas.

You need to be aware that many startups fail because they underestimate the importance of execution alongside good ideas.

Experience alone does not justify a larger equity share; a co-founder must be a key contributor to the team.

If one co-founder has been working on the idea longer, it may be reasonable to adjust the equity split, but avoid short-term optimization that could harm long-term motivation.

When deciding on equity, start with a 50-50 split, as both co-founders are likely to contribute equally at the beginning stages of the startup.

Most startups fail, and only a small percentage achieve significant financial success, so view equity as a tool to enhance your chances of success rather than a fixed resource to be divided.

The reason there aren't more successful startups isn't due to a lack of good ideas or funding, but because many people are unwilling to endure the difficult early stages of building a startup.

While equal equity splits are a common guideline, they may not always be applicable; consider the future motivation of your co-founders when deciding on equity distribution.