You need to be aware that many startups fail because they underestimate the importance of execution alongside good ideas.

Execution is often the most critical part of starting a company, and founders must be prepared for a long grind focused on execution.

Many talented technical individuals hesitate to start a startup because they believe they lack a great idea, often thinking that every successful startup begins with an amazing concept.

Successful startups require careful thought and cannot simply rely on a checklist of copied ideas; they must integrate good ideas into their unique vision.

Having an idea is not a valid reason for a 90-10 equity split; execution is what truly matters in a startup.

Ideas that are easy to start are highly recommended, as many good ideas fail because founders struggle to get them off the ground. Additionally, changing your startup idea is essential, and the sooner you do it, the better, due to opportunity costs and the need for multiple attempts to succeed.

New insights are hard to come by because good ideas are rare, and bad ideas can nullify perfect execution, causing talented founders to struggle despite having great resources.

Many founders fail to recognize that most startups, including their competitors, are likely to struggle, and that the common outcome is that many will not succeed.

The biggest cause of startup failure is not creating something that people want, which often leads to founders losing momentum and focus on their original vision.