We decided to make our graphics processors programmable to allow for artistic expression, which transformed the industry.

For the first five years, we focused solely on improving user retention without making any money, which made our product stickier.

In 1993, we believed that the PC would evolve to run 3D graphics programs, allowing users to explore new worlds and play games.

In the early days, we were always scared of not getting it right and being out-executed by competitors, which drove us to focus hard on our early customers and their needs.

In the early days, we avoided free trials to ensure we received feedback only from customers who truly valued our product, which helped us stay focused on delivering real value.

Our first programmable chip, GeForce effects, was a gamble that almost led to our downfall, but it was necessary for our survival.

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

The transition to programmable shaders was risky and nearly broke the company, but it ultimately led to significant advancements in gaming technology.

From day one, we filed patents to protect our intellectual property, especially while competing against giants like Microsoft and Intel, although the patents didn't provide much help in the long run.