Our first programmable chip, GeForce effects, was a gamble that almost led to our downfall, but it was necessary for our survival.

We decided to make our graphics processors programmable to allow for artistic expression, which transformed the industry.

One breakthrough in graphics was designing a pipeline that avoids the triangle rasterization hardware in GPUs, allowing for better results through pixel shader calculations and ray tracing.

The invention of CG (C for Graphics) programming paradigm opened new avenues for using GPUs beyond gaming, leading to breakthroughs in general-purpose computing.

The introduction of GPUs changed the landscape of game development, but much of Unreal Engine's early development focused on software rendering before real GPUs became available.

For the first five years, we ignored customer feedback to focus on making our graphics processors better, believing that 3D graphics were insatiable.

In 1993, we believed that the PC would evolve to run 3D graphics programs, allowing users to explore new worlds and play games.

Unreal Engine transformed the gaming industry by focusing on creating a powerful game engine rather than just individual games, which was a significant bet in 1995.

The best companies are those that continuously reinvent themselves, as seen with Nvidia's shift from gaming to AI, which has driven its current success.