To create meaningful change, we need to intentionally create tension, such as fear of missing out, which can motivate people to engage with our work.

When you start doing creative work, you have to be a good conduit for ideas, allowing them to flow through you.

Creating an authentic and deep relationship within a creative team is vital, and one way to foster this is by making things for each other.

I often tell my actors that creativity is a powerful force, and engaging in different artistic activities can unlock new potential.

Tension is at the heart of every great strategy. It creates a sense of urgency and possibility, pushing people to engage with your product and its promises.

To foster creativity, it's important to oscillate between being open and playful in questioning and being skeptical and critical in evaluating responses.

Creativity can sometimes have negative aspects, and it's important to explore how it can manifest in different contexts.

To cultivate innovation, organizations must train individuals in empathy, expansive thinking, and experimentation, while also creating environments that reduce friction from idea to prototype.

Inviting customers to design the product can lead to better outcomes, as they often have valuable insights and skills that can enhance the final product.