The most significant part of our turnaround since going public was shifting our focus to making active traders happy, which led to rapid improvements in customer satisfaction.

The core of Robinhood's business was identified as active traders, who are more resilient and continue to trade even in downturns, which led to a strategic refocus on this customer base.

The best action to define an active user is one that indicates genuine engagement with your product, filtering out superficial interactions.

During beta testing, we found that couples were the most engaged users, which led us to concentrate on their specific needs.

Founders often assume their competitors are winning based on external signs like fundraising announcements, but they should focus on whether their customers are satisfied and engaged.

The first thing users complain about is often what bothers them the most, and we can address these complaints quickly, which helps build a responsive relationship with our users.

Founders building AI companies should focus on customer needs rather than solely on investor opinions or market hype.

We were often surprised by the lack of investor interest, especially given the size of the market and the potential for e-commerce.

Many founders mistakenly prioritize investors over customers, thinking they need to please investors to succeed, but the focus should be on solving customer problems instead.