GDPR has significantly impacted SEO by requiring clear privacy policies on websites, which can enhance cross-linking opportunities across pages.

The transition from a one-on-one relationship with customers to a more digital interaction model necessitates a new approach to customer data management, which Segment addresses.

While a good portion of Segment's offerings are open source, the majority of value comes from their hosted version, which saves developers time and simplifies complex data operations for business users.

With the rise of GDPR, companies are shifting budgets from paid advertising to organic SEO efforts, as tracking users has become more challenging.

At Segment, we prioritize four core values: Karma, Tribe, Drive, and Focus, which guide our culture and decision-making.

Privacy concerns about health data vary globally; in Europe, there's a strong desire for data sovereignty, while in other regions, people are more willing to share data for research benefits.

Karma means having a positive impact on the world, which includes ensuring our customers derive value from our services and maintaining data privacy.

Security must become a priority for everyone in a company, from the CEO to engineers, as protecting customer data is essential for business success.

Segment helps companies improve customer experience by organizing all internal data about customer interactions across various touchpoints, such as ATMs, teller services, and mobile apps.